Personalization is a breeze
October 31, 2024
Personalization is a breeze
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
I use Iterable for B2C emails, push notifications, and in-app messages to shoppers that use our app. It is incredibly effective and a massive revenue driver! Iterable helps us keep shopper retention high and gives us actionable insights into what we can improve.
Pros
- The store catalog and collections. This is the most powerful tool in the Iterable toolkit for our business. It unlocks so many possibilities for personalization!
- Journey creation is simple and keeps getting more user friendly with new product updates. The ability to save tilesets to reuse in other journeys is a big time saver.
- Audience segmentation is simple and easy to use, and has also been improved with new product updates, like the ability to select "[city, for example] is one of [and paste a list here]"
Cons
- Reports are not super flexible and easy to create. I'd also love to be able to share a link that members of my org can access without having Iterable access.
- Journey alerts, rather than campaign alerts. Like "overall volume across all messages in this journey is down" would be helpful for me.
- Basic querying ability on the store catalog. It is difficult for me to search it as there is no search bar and limited sorting options.
- Email signups for userId based projects. We had to take the email subscription form off our website when we migrated to a userId based project. I'd love for this to be solved and reintroduced as an option (perhaps creating placeholder userId, then merging profiles where email matches)
- Increased revenue
- Increased retention
- Conversion rate, especially from 0 -> 1st purchase
It is very simple to launch a campaign or journey across multiple channels in Iterable. I am able to manage and deploy a much higher volume of much more personalized campaigns with Iterable. Previewing messages with customer data is simple too, and adding guardrails to make sure messages only get to my intended audience is easy, so I don't lose sleep over campaigns. Iterable is very good for my peace of mind!
Iterable certainly enhances our customers' experiences with our app. It lets us reference supply side data in relation to shopper data using the Iterable catalog so I can tell my customers when there are new deals near them – a highly requested feature that I am so happy to provide to our shoppers thanks to Iterable! This also helps close gaps in the marketing funnel. We have seen an increase in conversion from registration -> first purchase since adopting Iterable and taking advantage of its features. We have also seen an increase in MAU thanks to ongoing personalized comms sent via Iterable.
Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
No
Would you buy Iterable again?
Yes
Comments
Please log in to join the conversation