Klaviyo really understands what it takes to succeed in email marketing
October 15, 2019
Klaviyo really understands what it takes to succeed in email marketing
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We use Klaviyo within our ecommerce department for email marketing automation and monthly product newsletters. It provides an unparalleled level of user granularity and campaign customization. Our previous email marketing software was nowhere close to providing the functionality that Klaviyo provides. If you're serious about email marketing, choose Klaviyo for your team.
- Drag and drop automation paths allow for easy A/B testing without technical programming
- Granular data about each and every subscriber
- Very intuitive if you've ever used email marketing software before
- More expensive than competitors, but the functionality is worth it
- ~25% improvement in abandoned cart recovery due to a/b testing abilities
- 30% improvement in the rate of repeat buyers due to email automation
- It's roughly 300% more expensive than our last email software, but it's already paid for itself based on the previous two bullet points
Klaviyo makes a/b testing drip campaigns very intuitive to the average, non-technical user, which is something that other platforms fail to do. While more expensive, it more than pays for itself due to the ease of testing. You can test and deploy content faster and in a more iterative way in order to better optimize email marketing campaigns
25,000 to 100,000