Klaviyo really understands what it takes to succeed in email marketing
October 15, 2019

Klaviyo really understands what it takes to succeed in email marketing

Blake Baron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Klaviyo

We use Klaviyo within our ecommerce department for email marketing automation and monthly product newsletters. It provides an unparalleled level of user granularity and campaign customization. Our previous email marketing software was nowhere close to providing the functionality that Klaviyo provides. If you're serious about email marketing, choose Klaviyo for your team.
  • Drag and drop automation paths allow for easy A/B testing without technical programming
  • Granular data about each and every subscriber
  • Very intuitive if you've ever used email marketing software before
  • More expensive than competitors, but the functionality is worth it
  • ~25% improvement in abandoned cart recovery due to a/b testing abilities
  • 30% improvement in the rate of repeat buyers due to email automation
  • It's roughly 300% more expensive than our last email software, but it's already paid for itself based on the previous two bullet points
Klaviyo makes a/b testing drip campaigns very intuitive to the average, non-technical user, which is something that other platforms fail to do. While more expensive, it more than pays for itself due to the ease of testing. You can test and deploy content faster and in a more iterative way in order to better optimize email marketing campaigns
Honestly, Klaviyo is now my favorite email marketing platform after testing out many (>8) of its competitors. The follow up automation depending on both on-and-off site user interaction is a breeze to configure and test. If you're an established organization, choose Klaviyo. If you're a small lifestyle business, lower priced competitors might suit you just as well.

Klaviyo Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10