Deepen relationship with customers at scale with Klaviyo
October 28, 2022

Deepen relationship with customers at scale with Klaviyo

Brett Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo to keep our customers engaged based on their activity, so they are always seeing relevant content to them. As customer acquisition costs have risen drastically since 2020 through social channels, we knew we needed to focus more in deepening relationships with our customers through email and SMS, decreasing our reconversion costs and increasing purchase frequency.
  • Audience segmentation
  • SMS engagement (one-to-one messaging)
  • Predictive behavior analysis
  • Email design
  • Email flows based on audience behavior
  • It’s a more expensive option
  • No mobile app
  • Email and sms list growth is lacking compared to Attentive
  • Decreased repeat customer costs
  • Increased email engagement via A/B testing
  • Increased revenue and overall Markéting efficiency
Integration was extremely easy and was used primarily to enhance the customer activity data between platforms
Klaviyo has predictive analytics that determine the LTV of a customer and an anticipated date of next purchase, allowing us to meet them with content at the right time. You can also look at individual user profiles to see their recent activity such as products viewed and added to cart, sizes purchased, emails opens and clicks, etc.
Klaviyo has helped with nearly every step in the customer journey outside of brand awareness. Specifically we use it for cart abandonment, promotions, encouraging return purchases, personalization, and deepening our relationships with the customer through ethos-driven content.
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

If you have are in e-commerce or retail and have an email list of customers above 10k people, I would highly suggest Klaviyo, as one person is able to build robust email flows for increased conversion, customer retention, and creative promotion using both SMS and email interchangeably.

Klaviyo Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Data quality management
Not Rated
Automated sales alerts and tasks
7
Dashboards
9
Standard reports
10
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated