Deepen relationship with customers at scale with Klaviyo
October 28, 2022
Deepen relationship with customers at scale with Klaviyo
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We use Klaviyo to keep our customers engaged based on their activity, so they are always seeing relevant content to them. As customer acquisition costs have risen drastically since 2020 through social channels, we knew we needed to focus more in deepening relationships with our customers through email and SMS, decreasing our reconversion costs and increasing purchase frequency.
Pros
- Audience segmentation
- SMS engagement (one-to-one messaging)
- Predictive behavior analysis
- Email design
- Email flows based on audience behavior
Cons
- It’s a more expensive option
- No mobile app
- Email and sms list growth is lacking compared to Attentive
- Decreased repeat customer costs
- Increased email engagement via A/B testing
- Increased revenue and overall Markéting efficiency
- Facebook
- Gleam.io
Integration was extremely easy and was used primarily to enhance the customer activity data between platforms
Klaviyo has predictive analytics that determine the LTV of a customer and an anticipated date of next purchase, allowing us to meet them with content at the right time. You can also look at individual user profiles to see their recent activity such as products viewed and added to cart, sizes purchased, emails opens and clicks, etc.
Klaviyo has helped with nearly every step in the customer journey outside of brand awareness. Specifically we use it for cart abandonment, promotions, encouraging return purchases, personalization, and deepening our relationships with the customer through ethos-driven content.
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
Do you think Klaviyo delivers good value for the price?
Yes
Are you happy with Klaviyo's feature set?
Yes
Did Klaviyo live up to sales and marketing promises?
Yes
Did implementation of Klaviyo go as expected?
Yes
Would you buy Klaviyo again?
Yes
Comments
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