TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/dt/DF/6MLWWV0X07X9.PNGAn ABM tool made for everyone...not just marketing gurusWe are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.,Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience. The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there. Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.,They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution. I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless. For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.,9,Terminus has made a positive impact on my role in that I am able to use the engagement data that I get from the platform to build out a section of an account profile focused on how well that prospect might know us. Once I know that a prospect has a high level of brand awareness, I can focus my efforts more on personalized messaging and prospecting vs. "this is who we are". This allows for more productive conversations. Seeing a running tally every day of what we are spending on our marketing and ABM efforts allows us to see immediately the ROI once an opportunity gets into pipeline and then closes.,MRP Prelytix, 6sense and Mintigo,B2CTerminus - Promises to Take ABM by StormThe Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.,The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus. Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance. Their support team has been responsive and attentive to our all our questions. Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!,Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform. Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts. Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.,8,Target accounts that can't reach or engage via other marketing channels It's been a tactic to support our ABM strategy.,B2BSalesman's best friendTerminus is being used to drive the sales funnel and accelerate growth. Terminus is a great solution to begin to understand the B2B solution. Terminus give access to account-based marketing and this strategy has helped us target prospects and create strategies. This CRM has given us some useful data and help target the higher value clients.,Targets the right clients Real-time data Creates new campaigns,More options when creating campaigns Coaches to help use the platform for best ROI,8,More engagement with stakeholders Great usability between sales team More team cohesion,,BothAccount-based marketing at scaleThe SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.,Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time. The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance. Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.,I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!,10,We have been able to see an increase in marketing qualified leads that are sent from the inbound to account executive team.Advertising Automation that Drives Revenue and Pipeline VelocityWe have a marketing team of five people and Terminus has been a great solution to help us dive into advertising. We previously dabbled in social advertising and Google Adwords - but turned to Terminus when we were looking to take our advertising strategy to the next level. They have helped us target top of the funnel retargeting campaigns and reactivate leads that are currently in the funnel - so a true full funnel advertising strategy that helps us to accelerate their pipeline velocity. Plus their team is extremely nice and helpful!,Easy to use platform Multi channel advertising Retargeting with contacts in Salesforce,The full integration with Salesforce is not in place yet Legally you can't track ads seen by person Ads take some experimenting and its not always clear what will work best,10,Increase in pipeline velocity,
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Terminus
19 Ratings
Score 8.2 out of 101
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Terminus Reviews

Terminus
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101
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No photo available
December 12, 2018

Terminus Review: "An ABM tool made for everyone...not just marketing gurus"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.
  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit.
Read this authenticated review
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August 23, 2018

Review: "Terminus - Promises to Take ABM by Storm"

Score 8 out of 10
Vetted Review
Verified User
Review Source
The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
  • Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
  • Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
  • Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.
Read this authenticated review
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June 21, 2018

Terminus Review: "Salesman's best friend"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Terminus is being used to drive the sales funnel and accelerate growth. Terminus is a great solution to begin to understand the B2B solution. Terminus give access to account-based marketing and this strategy has helped us target prospects and create strategies. This CRM has given us some useful data and help target the higher value clients.
  • Targets the right clients
  • Real-time data
  • Creates new campaigns
  • More options when creating campaigns
  • Coaches to help use the platform for best ROI
Terminus helps to identify key accounts to focus on for greater ROI and working on a strategy for sales. The campaigns have helped create the personal touch that has helped align the sale teams. Also, the usability has helped encourage stakeholders to be more engaged in marking initiatives company-wide. Great feedback from the team.
Read this authenticated review
Tami McQueen profile photo
May 01, 2015

Terminus Review: "Account-based marketing at scale"

Score 10 out of 10
Vetted Review
Verified User
Review Source
The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.
Read Tami McQueen's full review
Gina Mueller profile photo
April 30, 2015

Terminus Review: "Advertising Automation that Drives Revenue and Pipeline Velocity"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We have a marketing team of five people and Terminus has been a great solution to help us dive into advertising. We previously dabbled in social advertising and Google Adwords - but turned to Terminus when we were looking to take our advertising strategy to the next level. They have helped us target top of the funnel retargeting campaigns and reactivate leads that are currently in the funnel - so a true full funnel advertising strategy that helps us to accelerate their pipeline velocity. Plus their team is extremely nice and helpful!
  • Easy to use platform
  • Multi channel advertising
  • Retargeting with contacts in Salesforce
  • The full integration with Salesforce is not in place yet
  • Legally you can't track ads seen by person
  • Ads take some experimenting and its not always clear what will work best
Read Gina Mueller's full review

Terminus Scorecard Summary

About Terminus

Terminus Account-Based Marketing helps B2B marketers orchestrate ABM campaigns to engage key decision-makers at best-fit accounts. No contact data is required. According to the vendor, Terminus finds the right people in those companies and serves them ads across the web, mobile, video, and social channels. The vendor’s value proposition is that Terminus enables marketers to easily launch digital advertising campaigns to only target accounts and measure the impact of those efforts on engagement, pipeline, and revenue.


According to the vendor key benefits include:

  • Deliver specific messaging and creative to each persona at your target accounts.

  • Add, change, and test ad creative as often as you’d like.

  • Use our robust Salesforce integration to create dynamic audiences in Terminus based on criteria from your CRM.

  • See reach, impressions, clicks, and media spend by account to report on advertising’s influence on target accounts.

  • Track account-level website engagement and share actionable insights with sales

  • Show marketing's impact on generating pipeline and winning revenue by showing accounts influenced by Terminus advertising that become sales opportunities and won revenue.

Terminus Features

Has featureIntegrate with Salesforce and HubSpot
Has featureAccount-based Nurturing
Has featureMulti-channel Advertising
Has featureReal-time Account-Level Analytics
Has featureTrack Account-Level Website Engagement

Terminus Screenshots

Terminus Integrations

HubSpot, Salesforce

Terminus Competitors

Terminus Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
25%
Mid-Size Companies (51-500 employees)
50%
Enterprises (> 500 employees)Enterprises (> 500 employees)
25%

Terminus Support Options

 Paid Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Terminus Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English