Great ESP, particularly for a mid-tier eCommerce Company
August 17, 2018

Great ESP, particularly for a mid-tier eCommerce Company

Sheryl Biesman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Listrak

Listrak is our email services provider. We use it to send out marketing and promotional emails to our customer database.
  • In the world of self-service models for ESPs, Listrak provides a hybrid solution. They offer an inexpensive self-serve model that comes with an account rep for services and support.
  • Great platform with many features and functions that is in a constant state of evolution and improvement.
  • They have a great CEO who was the original founder of the company. He's managed to grow the business but chose not to be acquired like so many other ESPs in the past decade. This makes them nimble and able to address the needs of their customers.
  • Their primary focus is helping eCommerce retailers grow their revenue using email marketing.
  • Contract – be very careful about reading the fine lines of the contract. The pricing is not as straight-forward as others and they try to get you to commit for two years, which makes it more expensive in the second year, as your list grows.
  • The warm-up process was done incorrectly on my account and, as a result, we got blacklisted by Gmail. This could have been avoided if more attention had been paid to the process. We are going to be digging out of this for quite a while.
  • Shopping cart abandonment issue - if you're on Shopify (and not Shopify Plus), Listrak is unable to capture the email address of someone who abandons their cart deep in the process. This is a feature other ESPs who have been Shopify integrations offer and a real area of opportunity for Listrak.
  • Listrak does not have an Amazon integration. Not all ESP's have this and it isn't something all eCommerce retailers want, but we could sure use it.
  • User interface is not bad, but not quite as user friendly as others.
  • Currently, it has not been as positive as I had hoped due to the challenges previously mentioned. I'm optimistic this will turn around.
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Great for the mid-tier e-commerce retailer looking to increase sales using email marketing. Not as well suited for non-e-commerce businesses and very e-commerce small businesses