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The Gold Standard of Email Testing
November 20, 2021

The Gold Standard of Email Testing

Meghan Calzaretta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is perfect for device testing to ensure emails render consistently across all devices and email platforms. We send close to 10 million emails per month on behalf of our clients and Litmus ensures the emails are optimized for everyone. I also utilize the many different templates that are included within Litmus. The templates offer a variety of layouts and are easy to implement. In addition to the great render and building tools, Litmus has the industry gold standard for SPAM testing. The insights that are provided with the SPAM tools are crucial to improving deliverability and maximizing email results.
  • device rendering
  • spam and delivery testing
  • well designed email templates
  • additional tools to incorporate social icons into templates
  • embed videos into emails via YouTube or Vimeo links
  • richer inbox placement data
  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.
Litmus has provided options to integrate with many of the tops ESPs. However, for our business model and the ESPs we use, integration is not an option due to a lack of support. It would be great to see Litmus partner with some of the smaller ESPs to integrate with them as well.
Unfortunately, Litmus email metrics are not something we can integrate into our model. Due to the industry focus of our marketing, we have seen a significant amount of bots or spidering activity causing false clicks events. We have a home-grown tool built to identify and remove these bots. If Litmus had a solution for this, it would be a game-changer.
Litmus' proof feature is used frequently to share device tests with our clients. It's as simple as one link to see the email across dozens of ESPs and devices. We simply provide a deep link directly into the client's test. The best part is there is no login required to view the deep link. This allows us to share tests with clients without sharing any login credentials.
Email on Acid has a similar UX as Litmus, but the layout is about all that is similar. Litmus' device renders always match the actual test to that device. I have seen several mismatches within Email on Acid's device renders vs what is actually received which makes me question other renders within that platform. I have never run into this mismatch with Litmus.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

I have used several device testing tools and Litmus is the best in the industry. Email on Acid has similar features but I find inconsistencies in their renderings vs what is actually received. With Litmus, I have found the renders consistently match what is actually sent to an inbox. The templates provide a lot of layout and functionality options and they always look great no matter the device the email is viewed on. Implementing Litmus templates has to increased open rates and click rates which I attribute to the code being optimized for all devices.

Litmus Feature Ratings

Email & Online Marketing
9.0
Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
8
Reporting & Analytics
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Pre-Send Testing
9.8
URL Validation
10
Link Tracking
10
Spam Testing
9
Email Previews
10

Using Litmus

4 - We are the marketing agency side of the company that supports marketing efforts on behalf of our clients. Our team of four women uses Litmus countless times a day to build and test all email campaigns we send for the hundreds of clients we support. Litmus is a tool that is crucial to support our business model successfully.
We do not have an internal team to support Litmus and honestly, one isn't needed. Anytime I have had to reach out to get assistance with anything within Litmus, I have always been able to utilize Litmus' blogs, videos, and support to solve for anything I have run across. To be fair, everything that has needed support has ended up being operator error and Litmus was quickly able to assist.
  • Device rendering testing
  • SPAM testing
  • email templates
  • improve inbox placement with SPAM testing
  • offer responsive templates to clients that did not have them
  • share unexpected issues across all accounts for team collaboration
  • email and campaign results tracking
  • ESP integration for easier testing
  • spam testing
Litmus is irreplaceable and a requirement to do my job. There are other tools out there, but Litmus is the best in class and continues to improve to stay best in class. Without a doubt, our Litmus subscription will always be in the budget as it's a crucial part of our department.