I always read Litmus emails! | TrustRadius

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Track email inbox engagement with their pixel. Stay current with email industry news and trends.

Pros and Cons

Pros

Send timely emails
Conferences, webinars
Industry Leader

Cons

Update to platform UI, current UI is less friendly than previous verison
Frequent account manager check-ins
Collect feedback on a regular bases

Return on Investment

Visibility to how long readers are reading our emails - clear read rates.
More than enough information about Apple privacy updates.
Ability to filter campaigns by type and business segment.

Litmus Integrations

Salesforce Marketing Cloud Email Studio

Nice to see emails from SFMC in Litmus. Easy to test spam indicators before sending an email.

Marketing Strategy

Understand that we must be optimized for mobile.

Collaboration with Litmus

We have not used this system because we have a project management system we utilize.

Alternatives Considered

None, this is the first system I've used.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Salesforce Marketing Cloud Email Studio

Likelihood to Recommend

I've suggested we add Litmus pixels to current emails. So we have research on read rates, email clients, and Apple privacy data.

Litmus Feature Ratings

Comments

Please log in to join the conversation

Becca Gage
(Vendor Representative) commented 3 years ago
Hi, Thank you for taking the time to review Litmus! We appreciate your feedback and are thrilled to hear that you are finding the platform to be helpful in your Marketing efforts. -Becca Gage, Customer Marketing at Litmus