Litmus is an invaluable tool for email marketers.
August 31, 2022
Litmus is an invaluable tool for email marketers.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Our email team uses Litmus to aid in email design and rendering. Often add our emails to Litmus to check rendering across email clients as well as any spam issues. We use several different templates and often experience issues with Outlook and mobile clients, so Litmus is invaluable in helping us solve email coding problems/issues.
Pros
- Allow us to see our emails across email clients.
- Helps us to easily identify spam issues.
- Better insight into who's viewing our emails by email client.
Cons
- New user interface is a bit confusing at times, depending on what you're working on.
- Time saved on testing manually.
- Time saved on coding/fixing emails.
- Time saved on understanding clients/subscriber usage of various email clients.
It's been a huge help in terms of understanding how our subscribers interact and view our emails. We've saved time not fixing bugs with email clients that aren't relevant. It's helped us save time in email template development and usage. We've even passed learnings onto our content and copy teams relating to spam issues/words. Additionally, the team and thought leadership provided by Litmus is equally invaluable. Our team subscribes to all best practices shared by Litmus - and we attend their conferences each year!
N/A, we don't use this feature.
Do you think Litmus from Validity delivers good value for the price?
Yes
Are you happy with Litmus from Validity's feature set?
Yes
Did Litmus from Validity live up to sales and marketing promises?
Yes
Did implementation of Litmus from Validity go as expected?
Yes
Would you buy Litmus from Validity again?
Yes
Comments
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