It's great at what it does - previewing emails across devices
September 01, 2022

It's great at what it does - previewing emails across devices

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to QA our emails. We use it to make sure our emails look great across devices. I like how many devices it includes. It's very helpful. We also used to use it to check subject line placement within inboxes, but that feature has recently been deprecated, unfortunately.

Pros

  • Showing emails across devices and email service providers
  • Making it easy to send emails into the tool
  • Quickly rendering tests

Cons

  • More devices/ISPs
  • Subject line inbox rendering
  • Inbox placement prediction
  • Improved user experience
  • Time saved not needing to manually test emails
  • Shorter email review cycles
We have a homegrown email system. It's not integrated with Litmus. I like that I'm able to send my emails to Litmus from our tool, and I get feedback on how my emails look across devices & email providers. We do not need integrations with common third-party ESPs since we do not use them.
We do not use performance metrics from Litmus.
We generally do not use Litmus to review proofs. All of our emails need to be reviewed by legal, and they use JIRA. So we use Google docs to review copy.

However, once the copy is approved and we build the email, we do use a slack integration to send the Litmus test into a shared slack channel with our copywriters and design teams. Any edits are posted in the slack channel, and we make the changes from there. We don't leave comments in Litmus.
At my past companies, I've only used Litmus for this use case.

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Litmus is great for QA your emails, specifically with how your email will look across devices and email inboxes. You can see Gmail on Android, Apple mail on iOS, iOS tablet view, and more. You can zoom into any given email to see how it looks specifically, or you could look across thumbnails to quickly see if anything is obviously out of whack.

Litmus Feature Ratings

Mobile optimization
10
Email Previews
10

Using Litmus

100 - Email marketing, Creative
1 - There's someone to escalate tickets as needed, and grant permission to new users, and that's really it.
  • Preview emails
  • Preview subject lines
  • Preview spam
  • Collaboration with creative
It does what we need it to do well.

Litmus Support

We do not. We just use the product on a basic level. We haven't needed to purchase additional support. Self-help has been sufficient for our needs so far.

Using Litmus

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Sending in emails
  • Viewing previews
  • Sending in new variants
  • Can be a delay when sending emails in - not sure if it's received or not
  • Can be challenging to manage variants
  • Litmus does not offer comprehensive email client/device coverage
Easy to use tool. It does what I need it to do well.

Comments

  • Becca Gage | TrustRadius Reviewer
    Hi, Thanks for the review! It's great to hear that you've found the platform to be helpful in your email process. -Becca Gage, Customer Marketing at Litmus

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