Item: Litmus
Rating: 8
Author: Mark van Gils

Use Cases and Deployment Scope

We use Litmus to test all the emails we create in a wide spread of different email clients. Our ESP only shows basic desktop vs mobile, while we aim for advanced testing on multiple clients. Litmus is the perfect tool for this, since it gives us detailed information for a lot of clients.

Pros and Cons

Testing HTML code in realtime, easy to edit
Show a lot of different email clients for testing email HTML
Provide options to test in different ways, e.g. sending a test email to get previews
Integration with different tools, like Marketo

We recently reached the limit for the amount of previews, and we don't use all aspects of the tool. A more specific license that fits us better would be great.
Full integration in Marketo, we now sometimes use the Chrome plugin for it. Direct integration would be very nice.

Return on Investment

Deeper visibility in HTML code for different email clients
Increased quality of email HTML code

Litmus Integrations

Adobe Marketo Engage

Not that much. Me personally, I found it not very logical or useful to use the integration. I have been using the test email address to send in the previews to Litmus. My colleagues have used the integration, but when showing it to me, it didn't feel like an improvement.

Marketing Strategy

We use Litmus for all our emails that are created. We need to check the previews, and let another colleague check them too. This progress makes the result of email code (HTML) be optimal. Our emails now have good HTML in all cases, and we know it looks good on all clients.

Collaboration with Litmus

We don't use the commenting and sharing feature, but we do share the preview link with each other so everyone can take a look at the email clients tests. Only if we see that the emails match our styleguide, content briefs and are checked by at least one other colleague, we push the email to live.

Key Insights

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Other Software Used

Sublime Text, Slack, GitHub, Adobe Marketo Engage, Movable Ink, Google Sheets

Likelihood to Recommend

Litmus is a very good tool for advanced email testing in multiple email clients. It helps make your email HTML code be ideal and makes the user experience for your users perfect.
Since there is a lot of possibilities and options within the tool, it might be a bit overwhelming and even too expensive to only use it for the email previews.

Litmus is an amazing tool for email marketing specialists to optimise email marketing.

Overall Satisfaction with Litmus