Litmus has helped us to effectively test our emails to deliver better performance and deliverability
February 28, 2023

Litmus has helped us to effectively test our emails to deliver better performance and deliverability

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus helps us to address the following business problems:
  • Enable us to conduct thorough testing of emails through previews & QA to ensure that design elements are rendering correctly across email clients, our emails are accessible, and that links are working.
  • Enable us to have deeper understanding of email recipient behaviour and engagement with content through analytics. The ability to provide accurate reporting on reliable opens, engagement and read time, as well as dark mode usage has helped provide a benchmark for our communications. It has also helped us to compare performance across our emails to identify which elements resonate with recipients most.

Pros

  • Previews & QA helps us to test rendering of emails across different clients and devices
  • Analytics provides detailed breakdown of reliable opens as well as engagement/ read time
  • Litmus insights helps us to stay on top of email trends and best practices

Cons

  • Tracking functionality not being able to differentiate between test and live emails for analytics
  • Litmus training/ seminars are live events and not suitable for overseas clients. Ideally there would be a mixture of on demand webinars as well as live training sessions.
  • Would help if litmus provided detailed benchmarks on industry average analytics eg based off all their clients in certain industries what trends are we seeing on read time/ email clients
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
We have tired to integrate Salesforce marketing cloud with Litmus but have been unable to successfully do so. The extent to which we have seen the integration is seeing flat file image rendering of the email content across different clients within Salesforce marketing cloud. We have also noticed that making changes in the email service provider is counted towards litmus opens and engagement analytics, ideally this would be excluded from reporting.
Greater understanding of engagement and performance metrics from Litmus has helped us to have clearer reporting and measures of success for campaigns. We are able to set engagement and read time benchmarks through tracking codes which provides a better view of how recipients resonate with the content. Through litmus reporting on reliable opens and apple privacy impacted opens, this has also given us a more accurate view on what our true open rate is across emails sent. However, we have seen situations where the opens don't match with email service provider reporting.
NA - we haven't had the opportunity to use the litmus proof functionality

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

No

Would you buy Litmus again?

Yes

Litmus has helped us as an organisation to ensure that the emails we send out to recipients are effective through advanced insights/ analytics and rendering the way we want it to across email clients and devices through testing. Without a dedicated email designer who knows how to use litmus, we are limited in the way we interact with litmus. We understand there's lots of other great features on litmus that we aren't using so it would help if there was more training on how to make the most of litmus for beginners through to advanced users.

Litmus Feature Ratings

Mobile optimization
10
Email deliverability reporting
7
Standard reports
10
Custom reports
7
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

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