Looker Studio is quite the product! I highly recommend it!
September 23, 2024

Looker Studio is quite the product! I highly recommend it!

Thomas Holland | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker Studio to create reports especially ones that connect to other Google products but not exclusive to them. Its also an easy way to share reports/dashboards with stakeholders. Its not simply for small reports, the ability to make multiple pages to cover various channels. Additionally, you can create custom metrics.

Pros

  • Reporting
  • Analytics
  • Insights

Cons

  • Insights
  • Graphs
  • Combining metrics and figuring out the percent change.
  • Ad performance
  • Leads/Traffic by location
  • Identifying volume of broken pages
  • Website performance
  • List of Leads
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of the of the other reports typically require paid connections as well so paying to connect to other data sources is not any different then the other reports. Plus you can make any kind of report if you add the data to a Google Sheet.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Looker Studio is not the best tool out there but its really good and its free. Add in connectors to other platforms and you start getting a robust tool that reports on your website, Pay Per Click ADS, YouTube metrics, YouTube ADS, and many other platforms. Not to mention an easy link that anyone can access and share.

Looker Feature Ratings

Pixel Perfect reports
3
Customizable dashboards
8
Report Formatting Templates
8
Drill-down analysis
8
Formatting capabilities
8
Integration with R or other statistical packages
9
Report sharing and collaboration
10
Publish to Web
10
Publish to PDF
9
Report Versioning
2
Report Delivery Scheduling
6
Pre-built visualization formats (heatmaps, scatter plots etc.)
6
Location Analytics / Geographic Visualization
8
Multi-User Support (named login)
6
Role-Based Security Model
3
Multiple Access Permission Levels (Create, Read, Delete)
6
Report-Level Access Control
5
Responsive Design for Web Access
6
Dashboard / Report / Visualization Interactivity on Mobile
8

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