The best BI reporting option for Orgs in the G-Suite
July 30, 2025

The best BI reporting option for Orgs in the G-Suite

John Beadle | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker is used as cross cross-functional reporting dashboard, for teams to keep track of important metrics, progress of projects and overall health of features and customer activity. Each board can be customized with your own built graphs and tables, making it easier to connect data and limiting the need for individuals to dig into analytic platforms or raw data - creating a central source of truth.

Pros

  • Connects data between different sources
  • Free/low cost option in the g-suite
  • easy/templated visuals to portray data

Cons

  • Comment/Discussion functionality could be improved
  • Limited ability for individual exploration of data beyond reports
  • more advanced visual customizations and graphs would be nice
  • A shared definition/concrete numbers save time on team alignment
  • Defining metrics and reporting can be done quickly
  • Permissions and sharing make collaboration of report creation easy
Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in all Looker is great option when the rest of the org does not want to invest heavily in additional tools.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

A great option for teams already in G-suite/Google Analytics, that are looking to create one central source of truth for reporting on product/project activity and health. Once built, tables are fairly intuitive to understand and share across your team. Multiple graphs and tables are easy to organize to ladder up into larger projects.

Looker Feature Ratings

Pixel Perfect reports
8
Customizable dashboards
5
Report Formatting Templates
5
Drill-down analysis
3
Formatting capabilities
6
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
Publish to Web
5
Publish to PDF
6
Report Versioning
5
Report Delivery Scheduling
6
Pre-built visualization formats (heatmaps, scatter plots etc.)
7
Location Analytics / Geographic Visualization
7
Multi-User Support (named login)
7
Role-Based Security Model
7
Multiple Access Permission Levels (Create, Read, Delete)
7
Report-Level Access Control
5
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated

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