A great user interface with many features that will allow you to manage your mail campaigns in the best way
March 21, 2019

A great user interface with many features that will allow you to manage your mail campaigns in the best way

Mauro García Aurelio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We usually use this tool in the customer service department and sales, to communicate news of all kinds: from commercial issues to improvements in the product that we sell. It is really easy to manage email lists for our clients with this tool, and the results since its implementation have pleasantly surprised us. It has allowed us to relate much better with our customers and stay closer than we had been.
  • An incredible user interface, very intuitive and modern. They changed the aesthetics of the product not long ago without losing the essence of a good UI.
  • It has all the functionalities required for the management of email campaigns. Even in the lowest plans, the application has many features.
  • It has an excellent guide to help and support the user, because although the interface and usability in general are positive, it has a large number of functionalities, which means it requires a certain degree of training for some aspects and tasks to be performed.
  • Often aesthetic questions have been changed, which means that, to a very small extent, attention must be paid in order to be able to use functions that we previously knew.
  • Positive: makes the task of communication with customers easy. In our company, we have not made a strict analysis of the ROI, but without a doubt, it has positioned us in another way in how we communicate with our customers.
Sincerely, we have not used a tool similar to this one and we began to work directly with it with a high degree of satisfaction. For this reason, I have not been able to compare it with similar products.
If what you require is to manage communication with your clients, Mailchimp will help you create email campaigns for different lists in a very easy and accessible way. It is ideal in particular for those that have a large volume of emails and communications to make, and has great scalability, being able to make integrations with spreadsheets, for example.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports