The most used email marketing tool.
August 06, 2019

The most used email marketing tool.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We use MailChimp for creating awareness of our products and campaigns to all the contacts that are collected during our activation events and expos where people attend and their contact is feed into the system. We also use the subscription service for all interested prospects via our website.

Pros

  • Email scheduling where we only set emails and also get the appropriate time to send them to our clients.
  • Makes the work of identifying actual prospects within by providing analysis of responses from prospects.
  • Making the marketing campaigns easier for our marketing team.

Cons

  • The user interface to me is not very great hence not very friendly.
  • It does not offer all social platforms in its integration which would have been so nice to those who prefer using such platforms.
  • The ROI of MailChimp for our company is at least a month or so.
More people use MailChimp and also it is easy to integrate with social media more easily than other competitors.
Less than 10,000
B2C
Mail-chimp is effective in doing campaigns for small companies since it is very affordable and also the social media capabilities are very awesome in creating more awareness of our products.

Intuit Mailchimp Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Standard reports
9
Platform & Infrastructure ()
Not Rated

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