The best tool for email marketing
August 07, 2019

The best tool for email marketing

Benard Wambua | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is used in our organization to create product campaigns and awareness to all the contacts which we collect during the activation of events and expos attended by potential customers. Also, subscription services are used to collect and receive opinions from all the prospects through our organization website. All, courtesy of MailChimp.
  • The software has a feature called email scheduling which allows us to set emails and determine the appropriate time to send them to potential clients
  • It allows us to accurately identify our potential customers through its effective analysis of responses from clients
  • With Mailchimp, marketing campaigns have turned very easy
  • The user interface appears old and obsolete
  • It does not allow social media integration which would have improved its coverage
  • It advertises and make a business organization known to many potential customers
  • It has widened the organization markets
Compared to Basecamp and MailerLite, Mailchimp enables the company website to rank on google engine and that allows organization products to be known globally.
For startups and small businesses, MailChimp will help them grow through its ability to launch campaigns. It is also, affordable and easy to use. Although it does not allow integration of other social media platforms.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Standard reports
10