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Mailchimp works. Period.
January 07, 2020

Mailchimp works. Period.

Rebecca Cobb | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

As a non-profit, our development and fundraising team uses Mailchimp as a platform to reach donors for fundraising and awareness through email marketing. We have been able to successfully reach the millennial demographic and it has helped us to increase our overall brand and mission awareness to a new market.
  • Mailchimp analyzes your audience.
  • Great customer service.
  • I wish there were more templates.
  • Better free graphics.
  • Increase in overall online fundraising revenue.
  • Increase of brand awareness.
We chose Mailchimp because the features matched our needs the best.
I give Mailchimp a 9/10 because it can only work as well as its user. It is very user friendly, but if someone doesn't possess the knowledge on how to create a good email campaign, then it will not benefit them as it would someone who is knowledgeable in email marketing.
We have been very pleased with the amount of money we have saved, along with the amount of control we have with our content and planning with Mailchimp. We love that we can plan out a quarter at a time on how we will solicit and reach our donors.
I have learned that it is always good to have the Mailchimp app on your phone in case you are away from your computer and need to pause a campaign. (We have had that happen several times in emergency situations where circumstances change and you need to make a quick edit.) Always proof your work!
I have used Mailchimp as both a Marketing specialist for an ag company and a fundraiser for a non-profit. It really is customizable to whatever your needs are as long as you possess the knowledge it takes to operate the platform. I love that I can make edits, and stop and start campaigns from my mobile device, though it is much easier to do on a laptop.

Mailchimp Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated