Grow you Business' Reach with a user friendly program
Updated January 07, 2020

Grow you Business' Reach with a user friendly program

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We use MailChimp in our marketing department to organize lists and send out campaigns - newsletters and blogs. Everyone in all departments also receives the campaign.
  • Multiple lists - can be organized.
  • Templates for campaigns - easy drag drop options.
  • From a legal perspective - makes sure that the contacts have opted in.
  • After a campaign has been published, it would be nice to use it as a draft again. The location is moved to a published section. I have to make a copy of it to reuse it. It seems like it has a lot of steps.
  • It takes some time for a contact to be added. This is a little annoying, especially if I add a contact and want to send a campaign out right away.
  • Definitely more traffic to our webiste
  • More awareness of everything our company can do
  • Overall organization
MailChimp is nice because it has everything in one place - different lists, campaigns, stats. We selected this software based on recommendation from our web coders. Vertical Response is a good program too, but I prefer the user interface of MailChimp more. MailChimp is also very affordable. Both platforms are free at first, up to a certain amount of campaigns/month.
The user interface is very user friendly. The platform itself is very simple, clean, and user-friendly.
We have absolutely benefited from this. All your campaigns are in one place and you can scroll down to see everything you've posted. You can also review complied data reports which makes analysis and suggestions for improvements easy!
We have generated more opt ins and views to our site via hot buttons. We've been able to tailor the content of our campaigns to be more relevant to what our subscribers are interested in seeing, while inserting new content at the same time and growing our audience.
MailChimp is user friendly and I think most people adapt to the platform right away. It's great for any campaign. I also like that you're able to publish to social media with just a click while sending the campaign. This saves time and work.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports

Using Mailchimp

4 - Marketing and Sales
4 - Marketing, research, analysis, business development, web designers, sales
  • Presence in our field
  • Staying relevant and transparent with our clients and audience
  • New business
  • New demographic of followers
  • continue use via campaigns
  • Growing our company into niche brands
A Hard 10! Its the one source that you will need to have a digital presences. Simple, easy, and trusted.

Evaluating Mailchimp and Competitors

Yes - Vertical Response.
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
  • Third-party Reviews
It was recommended from a trusted source at a conference.
I think I made the right decision. It helped because I was already familiar with campaign platforms.

Mailchimp Implementation

Completely satisfied. Has proven reliable for years, and its easy to teach interns or new staff.
Change management was a minor issue with the implementation - We were using another platform prior, with similar features. But we like Mailchimp more.
  • nothing really, but there is a small learning curve learning the userface
  • sorting through drafts

Mailchimp Support

Quick Resolution
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Poor followup
No - The platform is user-friendly, so i feel like I don't need it.
As mentioned prior, I haven't run into significant problems with the platform. It has proven to be reliable and very user-friendly.

Using Mailchimp

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Creating email blasts via template
  • importing lists
  • I suppose the initial test email, but then its very easy
  • Sorting campaigns that are drafts