Easy to use, easy to implement, easy to grow.
January 07, 2020

Easy to use, easy to implement, easy to grow.

Stephen Wittmaak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

We use Mailchimp for internal updates as well as newsletters and initiatives directed at our external member base as well. It helps us improve our messaging with A/B testing as well as maximize our reach. Built-in integration also allows us to plan ahead for use with other systems such as Zoho.

Pros

  • Track metrics with open/close rates and clicks
  • Customization is easy with templates

Cons

  • Switch from Audience back to Lists
  • Allow more seamless HTML/WYSIWYG integration
  • Increased open rate
  • Metrics tracking made easy, saving time
They're about on par for each other. Mailchimp definitely has more in depth A/B testing options although the learning curve is a bit high in order to use them effectively. I'd say if you know one, try the other out, each has their own strengths.
Easy to use, easy to track, easy to manage. Plus it has integration with a number of third party products and platforms making it pretty versatile and helps "future proof" your investment. Definitely one of the best platforms for what it does. I'd give it a 10 if they hadn't tweaked their list management from "lists" to "audiences" making it a bit harder to stay at the lower lead list levels.
As of right now, no, but the ability to is what we're looking to move forward with for this coming year.
We've increased our open rate exponentially with list tracking and managing our audiences. I've learned to test everything. Twice. Use the Mailchimp test option!
Mailchimp is suited for most small businesses looking to send and track emails to their audience. [There are] Flexible options for both a skilled designer and a novice using templates.

Mailchimp Feature Ratings

8.1
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
6
Triggered drip sequences
8
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated

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