Great cloud-based mail solution
Updated January 07, 2020

Great cloud-based mail solution

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We utilize Mailchimp internally for newsletters to users and occasionally out to our clients as a means to email them and manage who requests to be removed/didn't receive them, etc, and therefore require removal from the list or review on our system as to why they didn't get through.
  • Simple web interface.
  • Easy to clone lists and templates.
  • Simple to track delivery and statistics of campaigns.
  • Due to mass usage, sometimes have issues with delivery being stuck in held queues due to grey mail.
  • Had a few issues with the formatting of emails when creating new ones on their system.
  • Really helped with the GDPR requirements people now have.
  • Assisted in managing "dead contacts".
  • Made internal mailouts far easier to clone and send.
The web interface is very intuitive and easy to get to grips with. No real issues with using it and there are plenty of help articles available.
We utilize it for both internal and external communications which has helped with managing who's reading what. Also with GDPR its been great having a platform that conforms.
Its been a great tool for our marketing team to send out campaigns from and really useful to monitor who reads and interacts with them, to then focus further campaigns.
Its a simple, web-based solution with a free starter version to get you hooked on the system and using their platform for your campaigns. We've found it quick to get to grips with and really easy to train others when required.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
4
Mobile optimization
Not Rated
Email deliverability reporting
5
List management
7
Triggered drip sequences
Not Rated
Standard reports
8

Using Mailchimp

5 - The marketing team; who manage bids and marketing for the company (both internally and externally). Our general management team who look after the offce and staff, and then myself in IT all have access to the mailchimp account.
1 - As the IT Manager, i assist with queries relating to this and then direct any support calls as requried to ensure its all fixed.
  • marketing
  • gdpr compliance

Evaluating Mailchimp and Competitors

  • Product Reputation
  • Vendor Reputation
  • Third-party Reviews
Many reviews viewed this as the best solution and as its purely cloud based, made total sense for us to use.
I think we did everything the way we wanted and achieved what we needed from it.

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support cares about my success
Quick Initial Response
Escalation required
Need to explain problems multiple times

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None

Integrating Mailchimp

  • newforma
Our contacts are stored in newforma, so we have had to try to integrate it, but its not the easiest thing to do.
  • File import/export