Mailchimp is great - unless you integrate with Salesforce
January 10, 2020
Mailchimp is great - unless you integrate with Salesforce
Score 5 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use Mailchimp for our email blasts and to send out our e-newsletter. Our marketing and communications department uses it and not our whole organization.
- Great basic email marketing.
- Easy to use templates.
- Poor integration with Salesforce.
- Email deliverability.
- It has been a good tool to do our marketing.
- It allows us to send our quarterly newsletter.
Campaign Monitor has a better Salesforce implementation, and we may move to Campaign Monitor. But Campaign Monitor is a more recent competitor, who wasn't a player when we implemented Mailchimp.
Mailchimp has been a good tool for us to expand our marketing. We don't really use it as a comprehensive all-in-one marketing platform, as that is not our need.
We've worked hard to keep our lists clean and to increase deliverability. But these are the ongoing battles with keeping clean email lists and staying out of the spam filters. Don't underestimate this work.