Great Email Software with a Solid ROI
Updated January 10, 2020

Great Email Software with a Solid ROI

Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

At the Small Business Help Group, we use Mailchimp to blast email campaigns to both cold and warm leads. I use it to put out new promotions as well as reminders about some of the offers we run. We also use Mailchimp on our website in the way of forms for customers to contact us and to automatically be added to the mailing list for whichever promotion they choose to sign up for.


  • The WordPress plugin that Mailchimp provides makes it easy to set up forms on our site.
  • When a customer enters their information into one of our online forms, they are automatically added to that mailing list.
  • It is very simple to set up new email campaigns with the templates they provide.


  • It can become expensive when you have a lot of users to manage.
  • It would be nice if they had separate pricing for "Warm" and "Cold" Leads.
  • The addition of new email templates would be welcomed.
  • Having a free trial of the software with minimal users was helpful to start earning some income before having to transition into a paid plan.
  • The free WordPress plugin has been extremely helpful for monetizing our website.
  • Mailchimp has made our returns increase by giving us the ability to re-target our current customers.
Each solution has its pros and cons. I feel like we have had more success using Mailchimp plugins on our website to attract more customers to our email Lists. Both solutions offer similar deliverability so it is hard to say if one is better than the other. I prefer Mailchimp's price structure a little bit as well.
Mailchimp is best suited to take a user that visits our website and make it appealing enough for them to enter their information into a form to be added to a mailing list. They then make it easy to send an email out to all those who have decided to sign up. Also, it is very easy to retarget that same group of people with future offers.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Using Mailchimp

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • The templates make designing Emails extremely easy and look professional.
  • I found it easy to integrate with my Wordpress website making it easy to obtain new leads.
  • At first, the pricing structure was a little confusing.
  • Learning how to read some of the reports took a bit to figure out.
Yes - The mobile interface is great with MailChimp. I can view reports whenever I need to whether I am in my office or not. Also, I can view the reports on my IPad which is also very useful. The reports are just as detailed as on the computer making it one of the best features they offer.


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