Overall Satisfaction with Mailchimp
At the Small Business Help Group, we use Mailchimp to blast email campaigns to both cold and warm leads. I use it to put out new promotions as well as reminders about some of the offers we run. We also use Mailchimp on our website in the way of forms for customers to contact us and to automatically be added to the mailing list for whichever promotion they choose to sign up for.
- The WordPress plugin that Mailchimp provides makes it easy to set up forms on our site.
- When a customer enters their information into one of our online forms, they are automatically added to that mailing list.
- It is very simple to set up new email campaigns with the templates they provide.
- It can become expensive when you have a lot of users to manage.
- It would be nice if they had separate pricing for "Warm" and "Cold" Leads.
- The addition of new email templates would be welcomed.
- Having a free trial of the software with minimal users was helpful to start earning some income before having to transition into a paid plan.
- The free WordPress plugin has been extremely helpful for monetizing our website.
- Mailchimp has made our returns increase by giving us the ability to re-target our current customers.
Each solution has its pros and cons. I feel like we have had more success using Mailchimp plugins on our website to attract more customers to our email Lists. Both solutions offer similar deliverability so it is hard to say if one is better than the other. I prefer Mailchimp's price structure a little bit as well.
Mailchimp Feature Ratings
Using Mailchimp
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- The templates make designing Emails extremely easy and look professional.
- I found it easy to integrate with my Wordpress website making it easy to obtain new leads.
- At first, the pricing structure was a little confusing.
- Learning how to read some of the reports took a bit to figure out.
Yes - The mobile interface is great with MailChimp. I can view reports whenever I need to whether I am in my office or not. Also, I can view the reports on my IPad which is also very useful. The reports are just as detailed as on the computer making it one of the best features they offer.