Mailchimp is one of the most affordable and powerful email marketing platforms out there.
January 10, 2020

Mailchimp is one of the most affordable and powerful email marketing platforms out there.

Mike Muller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

We utilize Mailchimp for internal emails along with supporting clients who use Mailchimp as their primary platform for bulk emails. It is typically used by marketing departments but also used by entire organizations. Mailchimp provides sophisticated email capabilities in a manner that is manageable by non technical people. Mailchimp also provides one of the strongest templating engines out there.
  • Templating
  • Managing lists
  • Simple automations
  • Segmentation
  • Pricing is affordable.
  • Good value for what you pay for.
Mailchimp is the most affordable, easiest to use and also one of the more powerful platforms. In our experience, Mailchimp is the platform that has provided the best experience for our customers so that they will stick with email marketing and not abandon it because it's too hard or takes tool long to build emails.
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
We have primarily used Mailchimp for its email capabilities. We have not used it much for segmentation, brand or campaigns. Those are newer features and have uses other solutions for those items.
Mailchimp makes email marketing attainable by almost anyone. The most important thing to remember is simpler is often better when sending emails. Trying to create designs that are too complex within the tool make the process frustrating and difficult. Keep it simple is a good mantra to use.
Mailchimp is the go-to platform for anyone who wants to get started with an email platform or who needs a strong email platform but does not want to invest in a full-blown marketing automation platform. It provides lots of great tools to get started with email marketing. The templating engine is good, as is the editor. Creating well-designed emails that render correctly is not easy and Mailchimp really helps.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
Not Rated
List management
Triggered drip sequences
Standard reports