Item: Intuit Mailchimp
Rating: 8
Author: Brandon Mitchell

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

Mailchimp was used as our primary marketing vehicle. Any one-off promotions or campaigns designed to generate revenue were deployed through this platform by the email analyst. It mainly served as a way to keep our transnational, newsletter and marketing emails all separated in an effort to keep email deliverability as high as possible in those different realms.

Pros and Cons

Pros

Mailchimp Free - Mailchimp has a free option that is the absolute best option for businesses that are looking to dip their toe into marketing.
Easy-to-use - This is one of the more intuitive platforms to use.

Cons

Not as easily customizable as other platforms - This is kind of similar to Apple, where products are easy to use until you want to particular custom things that just aren't as easily made available as other platforms.

Return on Investment

We send marketing promotions from this platform with no issue (deliverability or otherwise), so this generated a significant amount of revenue for us.
Because it was relatively easy to use, it was also easy to teach others.

Alternatives Considered

Campaign Monitor, Infusionsoft by Keap and Acoustic Campaign (formerly IBM Watson Campaign Automation)

Mailchimp is the easiest pathway in my opinion to utilize compared to all other platforms. Campaign Monitor isn't far behind, for what it's worth.

Usability

This platform is fairly easy-to-use, so we had no problem teaching others how to use and leverage the platform.

All-in-One Marketing Platform

While Mailchimp does have those capabilities, in our specific organization we found more success using it strictly as a marketing promotion vehicle for our email marketing efforts. Based on what I've seen, I have no doubts that this would function well with multiple marketing activities.

Lessons for Success

Again, this platform allowed to generate some additional revenue with our marketing efforts in a fairly painless way. Fairly straightforward -- no real important lessons to share from this platform in particular, but as your list grows I highly recommend getting a dedicated IP address rather than a shared one.

Likelihood to Recommend

MailChimp absolutely has value for anyone looking to use it, but I'd highly recommend this for new businesses that are just starting to dip their toe into email marketing. If I had to guess, I'd imagine the majority of Mailchimp's users are smaller businesses, but I do think it would scale well.

Intuit Mailchimp Feature Ratings

Comments

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A great way to dip your toe into email marketing

Software Version