A great way to dip your toe into email marketing
January 11, 2020

A great way to dip your toe into email marketing

Brandon Mitchell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp was used as our primary marketing vehicle. Any one-off promotions or campaigns designed to generate revenue were deployed through this platform by the email analyst. It mainly served as a way to keep our transnational, newsletter and marketing emails all separated in an effort to keep email deliverability as high as possible in those different realms.
  • Mailchimp Free - Mailchimp has a free option that is the absolute best option for businesses that are looking to dip their toe into marketing.
  • Easy-to-use - This is one of the more intuitive platforms to use.
  • Not as easily customizable as other platforms - This is kind of similar to Apple, where products are easy to use until you want to particular custom things that just aren't as easily made available as other platforms.
  • We send marketing promotions from this platform with no issue (deliverability or otherwise), so this generated a significant amount of revenue for us.
  • Because it was relatively easy to use, it was also easy to teach others.
Mailchimp is the easiest pathway in my opinion to utilize compared to all other platforms. Campaign Monitor isn't far behind, for what it's worth.
This platform is fairly easy-to-use, so we had no problem teaching others how to use and leverage the platform.
While Mailchimp does have those capabilities, in our specific organization we found more success using it strictly as a marketing promotion vehicle for our email marketing efforts. Based on what I've seen, I have no doubts that this would function well with multiple marketing activities.
Again, this platform allowed to generate some additional revenue with our marketing efforts in a fairly painless way. Fairly straightforward -- no real important lessons to share from this platform in particular, but as your list grows I highly recommend getting a dedicated IP address rather than a shared one.
MailChimp absolutely has value for anyone looking to use it, but I'd highly recommend this for new businesses that are just starting to dip their toe into email marketing. If I had to guess, I'd imagine the majority of Mailchimp's users are smaller businesses, but I do think it would scale well.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Not Rated