Item: Mailchimp
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use it for a few of our clients to schedule mailers, as well as design welcome onboarding packages. It is used by many people in our team and makes emailing a large segment of our audience a lot easier. It also helps us track data surrounding our email correspondence which is very useful.

Pros and Cons

Good layout
Strong editing setup

Feels a bit outdated
Needs a better editing system

Return on Investment

Trackable data
Efficient communication

Alternatives Considered

GetResponse and SparkPost

It is well known and easy to get the hang of. This makes it the platform that you will seek out due to its ease and efficiency.

Usability

Because of the clear and visible layout. This makes it very easy to navigate, and thus easy to use.

All-in-One Marketing Platform

It has mitigated the need to multitask on the same project across various platforms. The ease of this increases overall efficiency and work optimization!

Lessons for Success

It has taught me the importance of segmenting your audience. This has come with the reporting feature. Mailchimp was an excellent introduction to how to maximize your communication with your audience.

Likelihood to Recommend

It is suitable for small companies that want to optimize their communication with their audience, but don't have the budget for fancier and pricier platforms. However, if you have a large audience it is a little 'chunky' in its OS and you may struggle with the limitation of options.

Mailchimp for the People!

Software Version

Overall Satisfaction with Mailchimp