MailChimp is perfect for nonprofits and small businesses.
Updated January 15, 2020

MailChimp is perfect for nonprofits and small businesses.

Megan Russell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

I own a small local bakery. The majority of my resell and also customer communications happens in MailChimp. I am a huge advocate for digital communications especially since most people are on their phones or computer daily. It's so easy to confirm orders, reach out to customers, and even update them on new products being released.

Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
  • Email campaigns - the template builder is easy to use and easy to customize.
  • Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
  • Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
  • I wish their wordpress plugin form was better. It's really not as pretty as other forms.
  • The template builder can sometimes be a little wonky, delays or spacing issues
  • It helps me remind my customers to pay an invoice
  • It helps me have a fluid communication with customers who are expecting a product
  • It helps me reassure customers in their buying decision
I use Campaign Monitor for our software company. I did not get to make the buying decision on that, but we use a very advanced version of their software. I use a very basic level of MailChimp. But based on the features available to me in the basic MailChimp option, It stands up just as well as Campaign Monitor. I have not noticed a single thing that I can't do in MailChimp that I can do in Campaign Monitor. I was actually very thoroughly impressed that going from one software to the next I didn't feel like I had my hands tied because MailChimp didn't offer a certain feature. It's very reassuring that if I have to upgrade down the road that It would still be a great decision to stick with MailChimp for my small business.
I think the features for the audience/list could be less compartmentalized in drop downs and not hidden. I feel like the nomenclature that's used is very branded in that Mailchimp refers to things this way, It would be simplier and easier to know what you are accomplishing is the terms for "users" or "contacts" wasn't audience.
I haven't utilized all of their tools. I've mainly focused on the email section and tracking contracts and their data. One area I have used in the wordpress plugin and forms. This has helped me be able to capture customer information and potential leads and be able to track all this data in one place.
I've had success with their forms and wordpress plugin. I've learned that while each marketing system i've used does more or less the same things, each system has a learning curve, and has different nomenclature. So there is a period of time where you feel like the system won't work for you, but infact it can, you just need to get used to how the new system you are working in, does it.
MailChimp is best suited for people who are waiting to communicate with their customer base on an automated level as well as on one-off basis. I wouldn't say that MailChimp should be used by someone who is just trying to email 3 or 4 people, like if they were trying to keep communication with their board members for a nonprofit. That would be the kind of task that could be accomplished in your personal email account. But if you were a nonprofit this would be a great way to reach out to donors and keep them up to speed with what is going on with your Org, how to get involved, etc.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports