Basic user trying to use it more fully
Lauren Sikkema | TrustRadius Reviewer
January 23, 2020

Basic user trying to use it more fully

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

We use it in our fund development department for newsletters and fundraising. It provides an easy, non-Constant Contact way to communicate with our donor base.
  • Tracks emails and unsubscribes
  • Tracks open rates
  • More design options would be nice
  • Compatibility with donor perfect
  • We are just starting to have a larger online donor presence so it's hard to see so far.
We like it better. But DonorPerfect links with Constant Contact which would make things easier for us.
Some things could be improved
We definitely don't use it to it's full extent.
Starting to use it more fully but still just using the basics. As we are venturing more into advocacy, it has been a good way to get statements out to our supporters.
Works well for large mailings. Not as great for smaller segments. Clunky for segmenting. We are still getting used to the tagging functionality and how to work it in to our segmenting.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Standard reports
8