Mailchimp: a pioneer in the industry

We've been using Mailchimp at our organization to handle both our email automation with forms, audience gathering and reporting, as well as for sending out our newsletters updates. It addresses how we capture contact information from our various landing pages and helps us send out customized emails to our audience. In addition, it allows us to send customized automated responses to some of our audience groups.

This, I feel, is somewhere that Mailchimp can grow with. I'd like to know more information from our audience, like what pages they've visited. Based on that, I'd like to send customized drip campaigns. I felt other products have better perfected their process of marketing automation and drip campaigns.

Read. Do some homework. You'll be surprised what Mailchimp can do. You might have to do a bit of research, but I feel Mailchimp is really developing as a product to deliver your marketing needs. Another lesson I learned was to use the product. Sometimes you tend to get lazy and collect emails, but not really engage your audience. Engage your audience. Do some A/B testing. Learn what works for your audience and keep growing.