Email automation and excellent promotional campaign management
Freddy Stephen | TrustRadius Reviewer
July 06, 2020

Email automation and excellent promotional campaign management

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

The entire organization where I work is involved in the use of Mailchimp, we face some commercial problems such as the communication of all the necessary and specific information about all the progress of the company, as well as we plan connections to events, seminars and business conferences, we plan each details of the events, invitations and the time in which it will take place. It fully automates the management of emails, allowing us to have a constantly updated database, that emails are sent at the time we need and just to current and potential customers.
  • Email automation, which contributes to improving marketing campaigns and promotions. It provides multiple templates that makes it much easier to manage the sending of pre-processed emails, according to each situation quickly and easily.
  • Database for contacts, importing various documents from wherever you are to always keep the database updated.
  • Expand our ability to communicate with clients and colleagues.
  • Optimization in the configuration and customization process of each aspect of the platform as I need and want it.
  • The process of removing a client from a specific campaign can be complicated, because it does not provide an effective search system to eliminate the user from all the campaigns where he is registered. It is necessary to review campaign by campaign to be able to remove it from each one of them. Mailchimp needs better tools.
  • The process of updating the customer list database is not automated at all, it can be annoying to manually review and update each list.
  • When it starts it can be difficult to know the functions of each tool, and it does not provide the tutorials or demos necessary to properly understand its use.
  • In many ways quite positive. Objectivity in finding precise clients, advertising gets where it needs to go and when it needs to.
  • Greater involvement of clients with commercial projects.
  • I work faster on creating emails and a better delivery system.
Much more complete functions, robust interface, easy and automated sending of emails.
At first it is not easy learning to configure so many tools at the same time, but once we focused on developing each function one by one, we realized that we could. So it is easy to use once we have mastered the use of each tool, as well as the customization and configuration of each email that we want to send, design and adjust the templates, as well as streamline marketing management quickly without any inconvenience.
We manage our marketing work more quickly, we streamline work in a single software, making our announcements and advertising campaigns quickly either by email or by different social networks, capturing the exact audience, being much more objective and specific.
We understand that and comprehensive promotional campaigns can be carried out, that it is easy to reach potential customers, we do not need to cover the entire audience, only the one that believes that the product we offer is important. Mailchimp demonstrated that multiple promotional and marketing campaign jobs can be done in one system.
It has fluid functions, which allow me to carry out my marketing work in a much simpler way and automate various processes of sending emails. I feel that more intuitive and automated tools are needed to speed up work.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
9
Standard reports
9