One Stop eMarketing solution
March 14, 2021
One Stop eMarketing solution
Score 10 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
Mailchimp is being used across our whole organization. It is being used as a cloud-based one stop for efficient handling of marketing emails, posts on social media, landing pages, and automations. It has benefited us in many ways including but not limited to the following:
- The set professional templates makes it easier to design my marketing emails in almost no time.
- It enables to track the responses on emails sent.
- Its simple & friendly interface is very interactive and powerful to learn, use and get benefited quickly..
- It efficiently reduces the cost and time earlier spending for marketing via email and social media channels.
- It doesn't require any advance[d] technical skills.
- The automations has efficiently reduced the cost of operations.
- It is good in analytics and reporting to help refining the responses and targets
- It is scalable to always meet the requirements if changes.
- The marketing staff is now having more time available.
Pros
- Professional templates makes it easier to design.
- Simply interactive and powerful user interface.
- Efficiently reduces the cost and time.
- Helpful for refining the responses and targets.
- Scalable to always meet the requirements.
Cons
- Templates are not much flexible.
- Customer support seeks improvement.
- Premium plan is high in cost.
- No customer support for free account.
- Very limited in options.
- Lesser educational resources.
- Tracking of responses on emails sent helps to refine the targets
- Easy to use and seeking no specialization or any advance technical skillset
- Efficiently reduced the marketing cost with increased positive nodes
- Automations reduces the engagement of professionals in email operations
- Scalable to always meet the requirements if and when changes
- Marketing staff is sparing more time to spend in more productive activities
Sendinblue is another cloud based email marketing software that I had used before Mailchimp. Both of these software are cloud based, identical in some of their features actually different in scope of their usage. Sendinblue additionally offers SMS marketing but Mailchimp is much advanced in its features and capabilities comparatively. Mailchimp have comparatively lot more to offer.
We are currently not utilizing all capabilities of Mailchimp but we are benefiting in email marketing and also started integrating it with social media. It is planned for upgrading to standard version to get most out of it. It has efficiently and effectively reduced our marketing cost with trackable results.
The most important thing we learned using Mailchimp is to not invest our time and money in developing everything of our own. Instead, we can use the available tools like Mailchimp to achieve the goals at low cost with lesser hassles. This practice will spare our more time and money to spend in more productive activities.
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