Mailchimp--easy to navigate and use; great for analytics
March 15, 2021

Mailchimp--easy to navigate and use; great for analytics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I use Mailchimp for my clients. I set up their account and send out the campaigns on their behalf. It solves the business problem of creating and designing mass emails, handling email lists and subsequent email signup forms, and allows for great design customization so their emails fit their brand standards.
  • User interface--I think the platform itself is extremely easy to navigate and it's very pleasing to use
  • Design capabilities--it's extremely easy to build out campaigns and create templates
  • List management--uploading contacts, removing contacts, updating lists, etc.
  • Analytics--reviewing analytics is key to improving your email marketing campaigns
  • Uploading images and GIFs could be a little sleeker
  • I wish there were expanded choices for design elements such as fonts
  • It would be nice if the sign-up forms could be styled better
  • Overall, it's been a positive impact, as it saves money and time--using a standard template with easily managed lists is as easy as it gets.
  • The value of the service definitely outweighs the small cost. You would be hard pressed to find a better deal on an email marketing software.
I ended up going with Mailchimp over Constant Contact for a few reasons. One reason was because they offer a discount for nonprofits on top of a discount when you pay for the entire year. Another reason was their support options--I've found them to be extremely responsive when I needed help. Phone calls are always answered quickly and issues are able to be resolved by experts.
I think Mailchimp ranks fabulously on the overall usability score. There are only some small areas for improvement, but I haven't seen any other email marketing software that didn't have small glitches or areas that could be improved. The platform is built out in a manner that I feel like you don't need to have a design background to be able to use it, which is wonderful.
I was able to use Mailchimp for event registration. I really appreciated this feature because it was great to be able to have folks sign up for an event and then email that subgroup of people with notifications. However, I believe Constant Contact has that same feature, so it's not completely unique.
I've been using Mailchimp for seven years now and I would say that I have had a lot of successful email campaigns with Mailchimp. Whenever I use it with a client, they are extremely happy to receive an analytics report and to see the beautifully designed email that I create for them. The most important lesson is that the sky is the limit--you can always push yourself to learn new ways of A/B testing, email design, etc. It's a really fun challenge and reading Mailchimp's emails and blogs is helpful and inspirational.
I think Mailchimp is well suited for any type of situation where you need to use an email marketing software to send out large-scale campaigns. It might not be suited for smaller campaigns that you could simply send out through a personal email. However, that would not allow for any analytics or custom designed email.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports