Mailchimp the Top Choice for Newsletters and Building Your Email List
March 17, 2021

Mailchimp the Top Choice for Newsletters and Building Your Email List

Staci DeVries | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We currently use Mailchimp for nearly a dozen different newsletters being sent out by various ministries within our organization (i.e. Safe Church, Racial Reconciliation, etc.). I love that we can compare the stats each week for the individual newsletters. Having one tool makes the process run smoothly and breeds familiarity.
  • Easy to navigate user interface.
  • Simple subscription tools.
  • Helpful analytics.
  • The customer service could be improved so that responses to questions come in more quickly.
  • It would be helpful to have a better tool to clean subscriber lists (i.e. subscribers who haven't opened the newsletter in a year).
  • Mailchimp has motivated me to continue A/B test as I can quickly scan for clicks.
We use Hootsuite for social media integration but it doesn't meet the needs of Mailchimp. Mailchimp addresses what I think is the most valuable part of our business: growing our email lists.
Mailchimp is the single best tool for creating newsletters and building your email list. You will not find a more user-friendly tool out there. Our newsletters are professional and the analytics incredibly helpful.
We have not used Mailchimp for all of our marketing functions.
Mailchimp has absolutely helped us grow our email lists. We are help to find the optimum time for opens and clicks. We are also able to add new features regularly thanks to the way that Mailchimp continues to adapt and improve.
Mailchimp works great for weekly or monthly newsletters. The templates are incredibly helpful and it's easy to train others on how to use it and run tests of their newsletter campaigns. Mailchimp might not be the best choice for people who want more control over design features.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports