The Power To Empower
March 17, 2021

The Power To Empower

Genie Forkner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I manage Mailchimp for my clients that choose this email marketing tool. It's simple integration with Wordpress is generally the deciding factor when they choose this platform.
  • Easy to read analytic reports
  • Offers a variety of drag and drop templates that suits the needs for many users
  • A good choice for startups and non-profits working with limited budgets
  • Organization of lists/audiences
  • Offer simpler options to organize contacts at the time of upload
  • Increased contact limits for non-profits
  • A great tool for the inexperienced marketer to start with
  • Affordable option for limited budgets
  • Excellent help forum! A great tool for training clients to manage their own marketing.
The primary decision to choose Mailchimp is generally driven by the easy integration with WordPress and WordPress plugins. Secondary is cost effectiveness vs. other similar tools. The overall simplicity of the Mailchimp system offers an inviting environment for beginners to learn and build their email marketing skillset. Tutorials and additional tools available a for those aspiring to dig deeper and analyze audience behaviors and insights.
Organizing audiences and lists is a bit challenging... would like to see improvements that offer more clearly defined steps to organizing uploaded lists. The implementation of a more directed approach to aid beginners in how to build and segment list would be a wonderful addition to this platform.
Because Mailchimp is an all-in-one solution for email marketing I am able to teach/coach my clients in one convenient location. I've saved countless hours by being able to introduce my clients to Mailchimp and help them develop the skills needed to effectively manage their own email marketing and operate independently.
Being able to empower my clients with information and independence. By giving my clients the controls they are often more motivated to learn more about their audience behaviors and pivot their strategy when unknowns, (like a Worldwide Pandemic) interrupts the norm. The biggest lessons lessons learned is knowledge is power.
For a micro organization, startups and non profits that have minimal skills in the area of email marketing Mailchimp is a good tool to build some skills. The easy to read analytics offer easy to understand audience insights. The pre-designed templates help create well structured content to increase open rates and conversions.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports