Overall Satisfaction with Mailchimp
We create monthly newsletters on behalf of our marketing client. It is used by the Sales and Marketing department, not the entire company. It's a cost-effective way to communicate with both commercial and residential customers for the company. It was important to have an easy-to-use tool so in-house staff could be trained to use it in a short amount of time on an as needed basis.
- Embedding video is a simple drag and drop
- Adding a variety of layout blocks is simple
- Customizing templates for company branding
- Would love to have access to the html code
- Don't have any other issues
- Hard to measure brand awareness, but seems to have gotten a bump up
- We don't track conversions from the email, but open rates have always been strong
- Price point is manageable for this small business, so it has been optimal for them
Mailchimp is comparable to Constant Contact with a primary focus on email marketing. Hubspot and SharpSpring have CRM, marketing automation, social media listening and content management, which makes them more robust tools. However, for a small company that doesn't have a need for all the other functionality, Mailchimp is a strong tool that gets the job done at a reasonable price point.
We only use it to send monthly emails.
Strong open and click rates. Video is king and easy to embed in the emails.