Don't monkey around with other tools—Mailchimp is the best especially for small businesses
May 29, 2021

Don't monkey around with other tools—Mailchimp is the best especially for small businesses

Holli Drewry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I use Mailchimp to send targeted email messages to faculty members and past users of our services. Mailchimp is my choice when I need to track open rates and send reminders to only those people that have not opened a message. Mailchimp allows me to personalize emails by inserting the reader's name and other relevant information I have in my data file.
  • Mailchimp makes it easy to insert personalization to your email.
  • The Mailchimp user interface is intuitive making it easy to set up your first email with great drag-and-drop options, previews, and HTML review.
  • The Mailchimp address list tool allows you to sort and filter your lists for targeted messages.
  • Slack integration would be nice.
  • Having a way to correct URLs in sent emails would be nice. I've seen this feature in other email tools.
  • Add tool tips/definitions to features that may not be obvious to new users, for example, contact rating.
  • Using Mailchimp to contact our users allows me to save time since I can track open rates and engagement.
  • Mailchimp allows me to automate some responses to create efficiencies.
  • We use the free version of Mailchimp for most of our work since we have a small audience. I'd love to experiment with more of the paid options. If I had the budget I would definitely upgrade.
Mailchimp offers a free option so you can try before you buy and has an easy-to-use interface with options to customize your lists at a granular level. With the instance of Adobe Campaign I have used, the system is so locked down I can't customize and test like I was used to in Campaigner. Adobe Campaign is a powerful tool but might offer a bit more than you need if you are a small business.
Mailchimp's user interface is easy to use. The drag-and-drop features on the email building page are especially nice. And you have the added bonus that you can check out the HTML and make tweaks as needed to help emails render well across devices and apps. The list management tool offers a full list of options like bulk uploads and unsubscribe. The reporting tools and dashboard give you a quick at-a-glance look at the success of your campaigns.
We don't use all the features of Mailchimp in my current position but I have used some of the integrations in other work. The automation tools are especially nice to keep in contact with your customers and being able to survey them to see what features or specials they would like allows you to create targeted campaigns.
Mailchimp allowed me to specifically contact users and send custom responses when we were launching new software. The most important lesson is to plan your list of contacts well. Think about all the data you might want to use to engage with your users/customers before you setup your customer contacts landing page and separate things like first name and last name so you can use specific information to personalize messages.
Mailchimp is a great tool. It has lots of features I don't use for my internal communication. If you are running a small business you can leverage the automation tools to help recover abandoned carts or send special offers to your customers on their anniversary or birthday. You can create landing pages to collect customer contacts and surveys to engage with customers.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports