Mailchimp Review
Updated May 18, 2021

Mailchimp Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for regular newsletters and abandoned cart reminders. Newsletters are sent twice per month and we use also some automation to welcome new users and provide them an introduction about our company and what we do. Mailchimp has solved our needs for a newsletter platform, assuring us the best rating of our emails (i.e. very low risk of being put in spam by receiver systems) and providing us useful statistics.
  • Ease of use
  • Trust
  • Statistics
  • Template and email editors
  • Automation
  • Integrations
  • Pricing
  • Translation in other languages
  • Increase of subscribers
  • ROI
  • Some recovered e-commerce carts
Mailchimp stacks up against other systems for various reasons. First of all, it's the best if you watch integrations: almost everything can be integrated easily with Mailchimp. If it's not already integrated you can use their API and make your own integration. Plus they have strict spam policies and their server has a very good reputation, so your newsletter will be delivered at a 100% rate.
Mailchimp is very easy to use. They have a lot of ready-to-use templates and you can also build your own by importing the HTML code. Everything is clear and well documented. You will find also a lot of examples and explanations on how to use advanced features like dynamic fields.
With Mailchimp, you will have a well-integrated newsletter system. In our case, we have integrated easily with Woocommerce, our website, some custom PHP code, Facebook, and our CRM. It was easy to integrate Mailchimp with our existing applications. We have a newsletter, abandoned cart notification, and transactional emails all in a single platform.
We passed from a 10% of opening rate to 30% (that increase to 40% with some specific newsletter). Our customers are receiving well-formatted email, visible from PC, mobile, tablet without any glitch or issue.
The lesson? Use the best platform, if most marketing newsletters in the world are using Mailchimp there will be a reason!
Mailchimp is the best solution for most scenarios. The main problems are costs: if you have less than 2000 subscribers you can use the "free" edition and everything is under control. But once you go over 2000 subscribers costs can be very high. No matter if you have a very low open rate, you will pay for each subscriber.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports