Mailchimp Is Smarter than a Monkey
June 15, 2021

Mailchimp Is Smarter than a Monkey

Natalie C. Winslow | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

My organization uses Mailchimp to create and send newsletters to our clients, contacts and leads. We also help other organizations implement it when they're launching a new website. We use it to advertise, inform, and educate. We also encourage our clients to use it regularly as part of their digital marketing strategy.
  • Manage lists - you can easily manage and sort your contact lists
  • Helps make sure you're not seen as spam with various opt-in options
  • Easy-to-use and easy look and feel when creating templates
  • Sending the same email to multiple lists means that sometimes someone gets an email several times (when people are on more than one list)
  • More customizable web forms
  • We're able to see how well our emails perform
  • We can track who's opening and clicking
We use Mailchimp because it is inexpensive and easy to use. Overall it fits our needs as a relatively small business who is helping other small and growing businesses and nonprofits.
It's easy to use, easy to design with, and easy to create new lists.
We only use Mailchimp for email marketing, not for other marketing activities.
Shorter emails often do better, and we do really encourage people to use the subject line tester - that has some good advice on how to make a good subject line!
Mailchimp is good because it allows you to scale up and down. If you have an enormous contact list and want to integrate it really well into a leads' database or sales' database, then it might be best to go with a larger scale platform. However, for many organizations Mailchimp is adequate and you can integrate it through APIs.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Not Rated