Mailchimp Works Great [on] Small Teams!
Updated November 23, 2021

Mailchimp Works Great [on] Small Teams!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for tracking our email newsletter campaigns, sending industry-specific newsletters to our contacts by their segmented vertical. Our newsletters promote our current inventory deals and direct them to our marketplace should they be interested in booking a campaign with us. Mailchimp helps gauge the general interests of our contacts for our deals and lets us see who we may need to retarget for our sales initiatives.
  • Segmenting contacts by industry
  • Curate newsletters for specific contacts
  • Generally, manage email newsletter campaigns
  • More accurate campaign metrics
  • More contact segmentation conditions to filter by
  • Quick tips for addressing email campaign issues with metrics
  • Increase in conversions from our newsletter campaigns
  • Negative inflation of analytics reporting
Mailchimp is a great "starter" software for engaging with marketing audiences and tracking email campaigns. It has a few major issues with analytics reporting that make it harder to go in-depth and try to optimize campaign variables in a meaningful way. It is useful for keeping records of all of our contacts and checking their overall engagement with our content, but in order to make informed decisions about who to retarget, it falls a little short.
We have been able to see the general direction and success of our basic email campaigns using Mailchimp, and it gives us a good jumping-off point. When we have to then optimize and shoot for increasing our conversions, it becomes harder to gauge upticks when the reporting is inflated due to spam filters and firewalls. Aside from this, Mailchimp gives us the initial analytics to see where our efforts are being noticed and acted on.
We have had an increase in conversations, as of lately, while we have been doing A/B testing with our subjects, copy, and content. We have seen our campaign trend in the direction of more positive engagement, and that has led our focus on how to continue to optimize our overall conceptualization.

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Mailchimp is well suited for basic tracking of email marketing campaigns, with the ability to gauge the general success rate of reaching your audience and see how much engagement they have with your materials. It, unfortunately, does not track metrics too accurately, with most campaigns having inflated metrics due to email firewalls and spam filters engaging with the email, instead of the actual intended contact.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports