Mailchimp Works Great [on] Small Teams!
Updated November 23, 2021
Mailchimp Works Great [on] Small Teams!

Score 6 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
We use Mailchimp for tracking our email newsletter campaigns, sending industry-specific newsletters to our contacts by their segmented vertical. Our newsletters promote our current inventory deals and direct them to our marketplace should they be interested in booking a campaign with us. Mailchimp helps gauge the general interests of our contacts for our deals and lets us see who we may need to retarget for our sales initiatives.
Pros
- Segmenting contacts by industry
- Curate newsletters for specific contacts
- Generally, manage email newsletter campaigns
Cons
- More accurate campaign metrics
- More contact segmentation conditions to filter by
- Quick tips for addressing email campaign issues with metrics
- Increase in conversions from our newsletter campaigns
- Negative inflation of analytics reporting
We have been able to see the general direction and success of our basic email campaigns using Mailchimp, and it gives us a good jumping-off point. When we have to then optimize and shoot for increasing our conversions, it becomes harder to gauge upticks when the reporting is inflated due to spam filters and firewalls. Aside from this, Mailchimp gives us the initial analytics to see where our efforts are being noticed and acted on.
We have had an increase in conversations, as of lately, while we have been doing A/B testing with our subjects, copy, and content. We have seen our campaign trend in the direction of more positive engagement, and that has led our focus on how to continue to optimize our overall conceptualization.
Do you think Intuit Mailchimp delivers good value for the price?
Yes
Are you happy with Intuit Mailchimp's feature set?
Yes
Did Intuit Mailchimp live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Intuit Mailchimp go as expected?
Yes
Would you buy Intuit Mailchimp again?
Yes
Comments
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