Overall Satisfaction with Mailchimp
Mailchimp is being used to send newsletter communications to our four different stakeholder groups for our non-profit organization. It allows us to communicate with large groups of stakeholders in an efficient manner, which would not be possible without the assistance of some sort of system.
- Allow you to communicate in a similar fashion with multiple different stakeholder groups
- Send timely and efficient communications to our audiences
- Keep track of our mailing lists and update emails as people unsubscribe or are closed
- Provide easy-to-use templates for our designers to work with
- I'm not sure it always gets through the junk folders of our recipients.
- Determining how to send the same or similar emails to different lists and audiences is sometimes confusing and leads to problems with emails being sent multiple times.
- Better database integrations with the rest of our software platforms would be nice as it doesn't get updated when our database list gets updated.
- The format is professional but looks similar to what you would see with emails sent by retailers or other D2C businesses.
- It's difficult to say, but without this feature, we certainly wouldn't have had as much attendance at our events.
- One of our sponsors specifically mentioned how much she enjoys our newsletter and always reads the entire message in a meeting with our local community foundation.
I've used other email services to send out mass cold emails, but nothing except Mailchimp when it comes to an email newsletter to our current audience of stakeholders. I'd recommend that most companies that are interested give the free version a try and if it works well for your organization, then upgrade when needed to the larger audience capacity and elevated features.
We have only used the email newsletter function and feel like that is the best use of the tool from the research that we have done.
I've learned about the frequency that our stakeholders want to be communicated with and how to best communicate with large groups of people in an efficient way. We took a while to figure out the newsletter, but now have a standard cadence that our organization has found effective and has committed to executing.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes