Mailchimp Works Well for Email Newsletters
October 27, 2021

Mailchimp Works Well for Email Newsletters

Dylan DeClerck | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is being used to send newsletter communications to our four different stakeholder groups for our non-profit organization. It allows us to communicate with large groups of stakeholders in an efficient manner, which would not be possible without the assistance of some sort of system.
  • Allow you to communicate in a similar fashion with multiple different stakeholder groups
  • Send timely and efficient communications to our audiences
  • Keep track of our mailing lists and update emails as people unsubscribe or are closed
  • Provide easy-to-use templates for our designers to work with
  • I'm not sure it always gets through the junk folders of our recipients.
  • Determining how to send the same or similar emails to different lists and audiences is sometimes confusing and leads to problems with emails being sent multiple times.
  • Better database integrations with the rest of our software platforms would be nice as it doesn't get updated when our database list gets updated.
  • The format is professional but looks similar to what you would see with emails sent by retailers or other D2C businesses.
  • It's difficult to say, but without this feature, we certainly wouldn't have had as much attendance at our events.
  • One of our sponsors specifically mentioned how much she enjoys our newsletter and always reads the entire message in a meeting with our local community foundation.
I've used other email services to send out mass cold emails, but nothing except Mailchimp when it comes to an email newsletter to our current audience of stakeholders. I'd recommend that most companies that are interested give the free version a try and if it works well for your organization, then upgrade when needed to the larger audience capacity and elevated features.
Sending emails is not always the easiest process, especially when you're trying to get it to multiple different audiences within your organization without sending it to all of your stakeholders. I've also had a couple of design mishaps where things did not turn out as I had thought they would look when I was designing from the template.
We have only used the email newsletter function and feel like that is the best use of the tool from the research that we have done.
I've learned about the frequency that our stakeholders want to be communicated with and how to best communicate with large groups of people in an efficient way. We took a while to figure out the newsletter, but now have a standard cadence that our organization has found effective and has committed to executing.

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It's easy to get started for small organizations because of the low cost of entry. Starting with a free account is a great way to get introduced to the software before upgrading to a version that allows you to use larger audiences, send more emails, and remove some of the advertising and other annoying features in the free version.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
Not Rated
List management
Triggered drip sequences
Not Rated
Standard reports