Good Platform for Small Business
October 27, 2021
Good Platform for Small Business
Score 3 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
As an agency and marketing consultant, I advise clients on their choice for email marketing and marketing automation platforms. Mailchimp is typically being used for basic email marketing campaigns by many of our clients. Clients range from B2B to CPG and luxury goods. Mailchimp is easy to use and the templates are easy to set up and high quality. The reporting and segmenting features are also very strong. I like the integration with Facebook for very basic and simple campaigns. My biggest complaint is the platform support and ticketing system.
- Email templates
- Reporting
- Segmenting
- Deliverability
- Customer support
- Integration with email clients
- Landing pages
- Brought structure and a good framework to the email program
- Attention to email compliance
- Great creative options
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
I have not used Mailchimp in that capacity as I've always had a stack of tools.
It has very high deliverability due to its strict rules for list import and management, list hygiene, etc.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
No
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes
Mailchimp Feature Ratings
Mailchimp Support
Pros | Cons |
---|---|
Good followup Knowledgeable team Kept well informed No escalation required | Difficult to get immediate help Support doesn't seem to care Slow Initial Response |
No, it's too expensive in my opinion.