Good Platform for Small Business
October 27, 2021

Good Platform for Small Business

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

As an agency and marketing consultant, I advise clients on their choice for email marketing and marketing automation platforms. Mailchimp is typically being used for basic email marketing campaigns by many of our clients. Clients range from B2B to CPG and luxury goods. Mailchimp is easy to use and the templates are easy to set up and high quality. The reporting and segmenting features are also very strong. I like the integration with Facebook for very basic and simple campaigns. My biggest complaint is the platform support and ticketing system.
  • Email templates
  • Reporting
  • Segmenting
  • Deliverability
  • Customer support
  • Integration with email clients
  • Landing pages
  • Brought structure and a good framework to the email program
  • Attention to email compliance
  • Great creative options
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
The platform is overall very easy to use once you find your way around. The templates are great, the reporting and segmenting features are very intuitive.
I have not used Mailchimp in that capacity as I've always had a stack of tools.
It has very high deliverability due to its strict rules for list import and management, list hygiene, etc.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Best suited for small businesses, basic email campaigns and newsletters. Businesses hat can not afford a dedicated resource and a DIY approach and want to get started for free or very limited budget. Not recommended for larger businesses or B2B with a Account Based Marketing strategy that need a tight integration to their lead generation team and salesforce.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Mailchimp Support

Good followup
Knowledgeable team
Kept well informed
No escalation required
Difficult to get immediate help
Support doesn't seem to care
Slow Initial Response
No, it's too expensive in my opinion.