Newbie Email Marketers! This is for you!
December 09, 2021

Newbie Email Marketers! This is for you!

LaMeshia Conley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

Mailchimp is basically the go-to email marketing platform when you are new to email marketing and you want to play around with email automation. You can create emails and send [them] for free up to a certain number. But once you get the hang of it and determine what automation features work best for you then you can upgrade.

Pros

  • Has a free option
  • Can integrate with 90% of other softwares
  • Analytics show a decent amount of features so you can see how to strategize your campaigns.

Cons

  • They have upgraded how to “design emails” but once you start one way you cannot easily convert another way. So I’m used to using the old method for design and so I wanted to try the new method to design the emails but I had to recreate the design and add the images. I think it would have been easier to switch back and forth if that was an option.
  • The free version doesn’t allow for robust analytics. So if you want more information to view you must upgrade.
  • The upgraded versions are limited to the [number of] email contacts you can have. Once you have built your list vastly you will want to consider switching platforms.
  • Overall concerning business objectives, I can see who actually reads my content as opposed to normal social media posts.
ConvertKit vs MailChimp ConvertKit Offers free trial———-MailChimp offers free option ConvertKit Allows more than 100k contacts —————-MailChimp allows less than 100k convert kits landing pages are better than Mailchimps as far as the design. the editor inside of the convert kit was harder to use than mail chimp. Mail chimp is the number one go-to email marketing platform for beginners. Convert kit is more for artists and creative persons trying to grow an email list. If I had to pay for something I would pay $30 a month for ConvertKit. But that is because I take design as a priority over the content.
Mail chimp is easy to use for first-timers. When I first got started using email marketing this is what I used. Even you are launching and doing a campaign you just schedule them out before you upgrade your features.
I understand now that it is an all-in-one marketing platform. I haven’t used the other marketing features just yet. But if my client wants to use this as opposed to the other all-in-ones I will upgrade for them and use it.
The success I have seen is the deliverables. The important lesson I have learned is knowing what automation features I want to use. When I know what I want then I can make the best choice for myself. Mailchimp does a good job of making it easy to design and send emails for first-time users.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

I would highly recommend MailChimp for a newbie or one who is starting their email marketing experience. This allows for them to experience a little bit of automation time-saving experience so they can work on other things. This platform can also integrate with just about any other software cause it’s been around longer than new ones.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
6
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Standard reports
8

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