Item: Mailchimp
Rating: 9
Author: Jenson Teo (赵俊杰）

Use Cases and Deployment Scope

We use Mailchimp to send newsletters to our clients and prospects. With Mailchimp, we are able to create different campaigns (so we can categorize our email database accordingly) with different information/position to our clients and prospects and this helps us to improve our client engagement and leads generations. We are also able to see and analyse the results/ROI of each campaign from the Mailchimp campaign report, very insightful for our business.

Pros and Cons

A huge variety of ready templates for us to use (plug and play).
Easy platform to use (Good UI & UX).
Good customer service support with online chat available.
Very affordable pricing.

Ability to update our database for bounced emails.
Automate or recommend campaign template based on what we intend to achieve.
A conversational email with a chatbot to help us to move the prospect down the pipeline.

Return on Investment

Able to generate more leads.
Able to engage our clients with content regularly.
Able to send a very targeted message to different client types based on how we group them in Mailchimp.

Alternatives Considered

Sendinblue

Very slow customer service support took me 3 days to reset my password. The interface is not as user-friendly as Mailchimp and their pricing is not as competitive as Mailchimp.

Usability

Easy to use for newbies trying to launch their first email marketing campaign with lots of templates available for you to choose from. The free version is actually good enough if you are a small business venturing into email marketing to engage your current client pool.

All-in-One Marketing Platform

It gives us more visibility and having more control as we can do everything within one platform. It is also easier for us to analyze all our campaigns.

Lessons for Success

We managed to engage and retain 90% of our existing clients after we use Mailchimp to launch our newsletter campaign. The most important lesson I learned is to always do it right from the start.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

If you are starting your email marketing campaign & looking to engage ur existing clients or to generate additional leads, Mailchimp will be the perfect platform as you can try it out with the free version and upgrade along the way if required. The customer service support on the live chat is also very prompt in their reply and very helpful and friendly to answer all my inquiries.

Mailchimp - Your must have email marketing buddy!

Software Version

Overall Satisfaction with Mailchimp