Works for basic email marketing & easy to use
January 07, 2022

Works for basic email marketing & easy to use

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use this to send out our monthly outreach emails as well as follow-up emails for events. We also use Mailchimp to host some of our commonly used files.
  • File hosting
  • basic email templates
  • relatively easy to use
  • More customization for emails - 3 column layout
  • More customization for emails - button customization
  • Adding new subscribers can be frustrating, especially if there are multiple to add at once
  • Sending emails is easier, as you can duplicate & create templates, and the emails look more professional
  • Using it for file hosting, while it is not the main purpose of mailchimp, has been useful
  • the suggestions that mailchimp makes to improve your emails are helpful
We prefer Mailchimp as opposed to HubSpot because we were not using all of the features HubSpot offered. Nutshell is by far the easiest to use, especially when it comes to creating different tags and segments. We only use Mailchimp for one-off emails and think it does a good job for that.
Creating a straightforward email is pretty easy. Their drip sequences and automation take a little bit more knowledge and play around with the software.
We use Nutshell in combination with Mailchimp. Mailchimp is not enough for us, as our marketing is heavily related to constant outreach with our current network. We cannot track notes or tag people in Mailchimp. Because of this, we use Nutshell and Mailchimp together
Mailchimp does not always give accurate reports, which has increased with new privacy updates.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Mailchimp is great for email marketing that is simple. It works for small businesses and both for designers and nondesigners. It has the capability to automate workflow- but I have not used it enough to comment on it.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports