Mailchimp is great for any skill level
February 16, 2022

Mailchimp is great for any skill level

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp was used to distribute marketing emails and materials to customers. These emails contained weekly specials and photos of merchandise and sample products. Previously we had relied on print ads and signage in order to convey marketing updates and Mailchimp allowed us to reach a broader audience and see an increase in engagement.
  • Templates allow marketing to look high end.
  • Tracking engagement with the end user.
  • Storing email campaigns in order to reuse and update emails.
  • Templates can sometimes be too rigid and do not provide enough flexibility.
  • Scheduling campaigns could be more user friendly.
  • Better metrics on users that are not engaging with campaigns.
  • Improved customer engagement with campaigns.
  • Information is able to reach a broader audience.
  • Increase business due to merchandise advertising.
Mailchimp was recommended to us by a colleague who had experience with it when we were discussing additional marketing opportunities. We had not considered any other email marketing tools and have not researched any other companies since we have started using Mailchimp as there has not been a need to.
Mailchimp is very easy to use for someone who is not tech-savvy or even well versed in marketing. Its templates provide a great starting point for users to create well-designed emails with minimal effort but occasionally these templates can be a little restricting if you have more knowledge in the email marketing space.
We have really only used Mailchimp for its email marketing capabilities. It has been helpful that Mailchimp can store and manage email lists that allow creating and sending campaigns quickly and efficiently. Also, the metric tracking functionality helps to provide users with information into which campaigns are creating the most customer engagement.
The successes we have had with Mailchimp has been being able to reach a larger audience with our marketing campaigns via email. While also generating more customer engagement with sales and promotions through enticing emails and being able to schedule campaigns to be delivered at times that promote customer engagement.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Mailchimp is a great tool that allows users with little to no experience to create marketing content that looks professional and eye-catching. Templates allow users to essentially drag and drop content while distribution lists allow users to select their target audience. Users who are more tech-savvy might find Mailchimp a little restricting but all in all, it’s a great product that serves its purpose.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports