Email Marketing Made Easy with Mailchimp
February 21, 2022

Email Marketing Made Easy with Mailchimp

Samantha Huskey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Essentials

Overall Satisfaction with Mailchimp

Our organization uses Mailchimp for our email marketing campaigns. We are able to provide the customer base for each client with deals and information specific to each of our clients. It helps increase website traffic and new patient and new customer interactions. It's so helpful to have an email platform that allows you to create emails that are specific to the needs of our clients.

Pros

  • Can send email to large contact lists all at once
  • Can create automated emails
  • Provides data regarding email success/responsiveness

Cons

  • A more responsive support team when issues arise
  • Analytics can be complicated
  • Webforms could use an update
  • More sales made from deals in emails sent out
  • Great return for affordable prices
  • More traffic on clients websites
Mailchimp just has so many more features and editability than the other competitors that my organization has used in the past. We're able to save current or new lists and organize our contact list so easily. Being able to categorize our contacts has been a game-changer for our clients and us.
The user experience of Mailchimp is quite easy! I haven't had a problem learning how to use the application and all that it has to offer. Which I think is due to the great design and processes they offer. Mailchimp really created a resource that allows you to get your tasks done without having to make them complicated.
Our organization has taken full advantage of the email marketing functionalities, but that's been the main service that we were needing, and it has been met fully with using Mailchimp! We appreciate the data and editability offered when sending and creating emails for our clients, a very detail-oriented platform.
Mailchimp allowed us to be more accessible to our customers by broadening our knowledge and use of creating emails for mobile users. The tests and design behind creating an email for phones/apps have shifted when and how we send out emails, always trying to improve ourselves for our client's customers.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Mailchimp is a great tool that offers simplicity when learning how to use and utilize its tools but also provides extensive data and tools for those wishing to get a deeper understanding of email marketing campaigns. We've been able to train some of our clients to use it and then also provide detailed data back to them when needed.

Intuit Mailchimp Feature Ratings

9.2
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Standard reports
9
Platform & Infrastructure ()
Not Rated

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