Mailchimp is a good all around CRM.
Updated March 21, 2022

Mailchimp is a good all around CRM.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I use Mailchimp to write newsletters to my audience. I have about 600 emails shared between 3 lists which I created prior to Mailchimp changing their terms and only granting one list with the free account. My business helps people who want to adopt healthy habits to feel energized in their mind-body and stop getting caught in the self-sabotaging habits of a chaotic mind.
  • Linking with other applications integrations.
  • Organizing audiences.
  • Landing pages.
  • When writing content, the interface isn't user-friendly for fonts and settings.
  • I'd like to create more than one list with the free plan.
  • Inserting first names in the text isn't being displayed in the test email. I've had several occasions where the </> the frame was present in the test email. But when the real email was sent, it read as "Dear " with no first name even though I had inserted it. That's been very frustrating.
  • Allowed me to stay in contact with my audience.
  • I've made landing pages for registration to events.
  • I have notifications when someone subscribes to my email list and can interact with them.
I've selected Mailchimp because of its flexibility of applications with the free plan and user-friendly platform. I have Kajabi but haven't used the CRM feature of it so I can't compare.
It's pretty user-friendly, has many different applications, and integrates well with other applications. Importing a list of emails into Mailchimp is pretty easy Adding images to my newsletters is also easy. I've done some automation with Mailchimp which I appreciate greatly and also some landing pages that are easy to make. There are limited templates for landing pages and I hope there will be more models available.
I agree with the all-in-one platform. My business has been able to get new leads to add to my email lists from my website opt-in and from my Calendly appointments. I've done landing pages for courses and events with Mailchimp which was convenient. Also, I've got some automation after people have opted in with emails dripping every 2 days with valuable content.
Creating different audiences for different purposes. Creating landing pages for my events and courses. I self-taught the usability and learned how to optimize the different functionality of the platform. I've created tags and segments of email lists so that I can target only the most active users and readers. I learned how to put text in my newsletters in the different columns since I write in both French and English.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


Great for small business owners and people who write in one language only. It's also great to integrate with many different applications so that when someone schedules an appointment on my Calendly for example, they get automatically added to my Mailchimp list. Not so great for someone who wants to have a landing page with a paying feature for an event or a service for example.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports