It's good, but could be even better
May 11, 2022

It's good, but could be even better

Cara Siera | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

I use Mailchimp to keep a list of contacts, acquire new contacts, and automate emails.
  • Automates emails - weekly blog updates, new user welcome emails
  • Wordpress-enabled plugins for acquiring contacts
  • It is often difficult to locate and edit automations and landing pages that I have created in the past.
  • I would like to see the free version offer the ability to categorize contacts.
  • I would like RSS feed to pull in featured images
  • Very little impact. Most of my interactions take place on Instagram. If there were a way to derive email addresses from Instagram, that would be amazing.
Mailchimp definitely beats Constant Contact in terms of price. But Constant Contact's usability (intuitive layout, more and simpler design elements) far surpasses Mailchimp.
Mailchimp is hard to use compared to similar systems. The layout is not intuitive. It requires two-part authentication nearly every time I sign in. It's hard to find elements you've previously created. The email editing tools can be hard to use and there aren't many outstanding design elements.
I have not benefited from these features. If the blog portion of the website tool was better, I might switch from Wordpress. But at present, Wordpress with a Mailchimp plugin better suits my needs.
I have acquired some email contacts. These are important, as they are more stable than social media alone.

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Mailchimp is great for acquiring and storing email addresses. Some of the features are difficult to use. For example, I would like to create different welcome emails originating from different links. I was not able to do this in a streamlined way. I ended up making a landing page, and then it was hard to get back to it on the Mailchimp site to edit it later.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports