Comprehensive tool for email marketing (ticking all the boxes you need in this area)
July 03, 2022
Comprehensive tool for email marketing (ticking all the boxes you need in this area)
Score 7 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with Mailchimp
We are using MailChimp as one of the tools for user data management and preparing and sending out newsletters. Also, we are using the website widget for newsletter signup. It was crucial for us at this stage to find a free tool - specifically for the website widget and gathering email addresses for newsletter.
- Installing a widget for submitting email address for newsletter database
- Preparing email templates for newsletter
- Customizing the widget
- Sending out newsletters is only available in the paid plan
- Managing users database could be made easier (we found it easier in competition's tools)
- Quick and easy implementation of a newsletter signup widget that we could do on our own (saved some money on external software house fees)
- Managing user's database from the same place where signups are flowing into (saved us time of managing two databases instead)
Mailchimp was our top of mind tool that we used first. Other than the lack of possibility to send newsletter in the free plan, Mailchimp is a comprehensive solution that addresses all our needs. Also, it is widely recognized so any newsletter received from them by our users looks legitimate.
We managed to consolidate multiple activities within one tool after implementing Mailchimp. Before that, we were using different tools/databases to gather newsletter signups, keeping the database of users and managing the marketing consents (that are necessary to decide which users can receive marketing messages). It was one more tool used by use back then for sending out newsletters.
The biggest win for us and something we have not expected Mailchimp to deliver was the possibility to implement the website widget for newsletter signups. Setting it up and customizing was very easy and we could do this by ourselves (without having experienced knowledge about development). Thanks to this feature, we saved some money by not having to ask our external software house to do it.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes