Mailchimp has everything you need, nothing you don't, and is easy to learn
October 12, 2023

Mailchimp has everything you need, nothing you don't, and is easy to learn

Shannon Ketchum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

We love using Mailchimp. I have used other email marketing systems in the past and by far Mailchimp is the easiest to use. I can create beautiful templates, add images with a click, create a customer journey and update it anytime, schedule an email to go out later, and even find the best time to send it! I also like that there are web versions of the email saved so if I need to send to someone specifically, I can just send them a link.
  • Format new templates
  • Create an audience and save for later
  • Include links to social pages that are always there for me
  • Add images, buttons, headers, footers, links and more
  • A report of users that have unsubscribed
  • Additional emojis
  • We always notice an increase in sign-ups right after a new campaign goes out
The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality.
That's my favorite thing about Mailchimp. The ease of use! I have trained several people to use it and they have all caught on very easily. I am self-taught in most features.
We've only used Mailchimp for this purpose.
Test every email both on the web and mobile before sending to ensure links are working, text is readable, and formatting works across platforms.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

We use Mailchimp for all of our email campaigns, both one-off campaigns and customer journeys. It works great for all of the needs that we currently have.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
5
API
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated