User-Friendly Email Marketing!
February 19, 2024

User-Friendly Email Marketing!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

We use Mailchimp to send out mass communication. We also build email templates that we are able to operate as blogs with the HTML code!
  • Communicate to Mass Audiences.
  • Email Templates have multiple purposes.
  • Drip Campaigns.
  • Speed up their website/upgrade their server.
  • More effective automated email campaigns.
  • Marketing list growth.
  • Time savings.
Marketing to customers from Mailchimp has increased our email lists/subscribers. Our representatives get all the sales resources and tools they need through a drip campaign via Mailchimp. Our communications manager saves a lot of time by using Mailchimp. We can duplicate email templates into blogs on our website, saving us time from creating blogs! And so much more!
Mailchimp is the primary marketing email platform we use. I have not reviewed a competitor of them.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Mailchimp again?

Yes

Mailchimp has a very user-friendly layout. It is easy (even for a beginner) to get and design emails, build drip campaigns, etc. It has a very easy sorting system with folders, so you can categorize emails that have gone out, which is super convenient for going back to see how something did before replicating it.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated